Glitch Event

Digital Advertising

OVERVIEW

Glitch, an online cyber-hunt required social media and digital advertising. Since digital signage displays eliminate the need for printing, we reduce the cost of printing materials like brochures and large posters. The promotional video would need to be short, engaging as well as informative to increase the number of participants in the event.

DURATION

1 week

MY ROLE

Motion Graphics, Animation

PROCESS

How do you grab the attention of students, who spend a great deal of their time on the move (either off or on campus)? Probably with a theme that is cool, modern and tech-savvy. A glitch effect seemed like a good choice as it checked all of these boxes and would enhance the digital screen effect.

TOOLS

Adobe After Effects

The final promotion video.