Why a website/app won't solve the problem.
It is quite evident that a simple website redesign isn't going to increase the number of people knowing about the garden when the website itself is hardly known. The website itself has some significant usability issues which we will uncover in the usability test.
" How do we increase people engagement with the garden, inform them of its existence, and attract passersby's attention? "
In terms of providing information and directing people to specific locations, we sketched three solutions with varying levels of interactivity.
Cheapest way to advertise. Visible even at distances.
Billboard advertising has a very low conversion rate.
Limited information can be displayed.
Gives users a way to find out more about the garden.
Easily accessible and can contain many features.
Slightly expensive, may not fit within budget.
Does not cost the organization anything as users will have their phones.
Requires location services. Users may not always have it on, may feel uncomfortable being tracked.